mytrudy.com

myTrudy

Behind the Work

Overview

How we helped myTrudy transform the job seeker’s journey

About the client

myTrudy is a personality-driven job search and career platform that helps users find jobs that align not only with their skills, but also with their unique personality and professional goals.

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The challenge

When myTrudy came to us, they were offering a resume builder with a unique promise: helping job seekers find roles that fit not only their skills but their personality. The problem was that the existing product wasn’t fully delivering on that promise. Users had trouble seeing the value, retention rates were lagging, and the platform needed a rethink to truly stand out in a competitive market.

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Approach and solution

Our role was to partner closely with myTrudy in transforming this tool into a comprehensive career platform. Using personality science and AI-driven insights, we delieverd a scalable, personality-driven career platform, complete with AI-powered job matching, career path insights, and professional profile tools. The platform was built to launch quickly and support rapid user growth for this fast-moving seed startup.

Impact and results

Driving real growth with intentional design

The results of our partnership with myTrudy have been rewarding and impactful. In just six months, we launched their MVP—a platform designed to truly engage users and build lasting value. Our work made the brand feel welcoming and distinctive, not just visually but in how users experienced every interaction.

33%

increase in account creations within weeks of launch

60%

month-over-month growth in new users performing job-related actions

14%

month-over-month growth in returning users actively engaging

23%

lift in lifetime value of subscriptions

Why it matters

Our work with myTrudy shows how thoughtful, user-centered design combined with clear collaboration and purposeful prioritization can rapidly transform a product and drive meaningful user growth.

Process

How we tackled complex challenges

This engagement has been an ongoing, deep collaboration with the product and business teams to define the scope and priorities. Time was tight—six months to launch a minimum viable product (MVP)—so we had to be ruthless in prioritizing what mattered most. Our process balanced speed and quality, ensuring we focused on features that delivered clear user value while laying a foundation for continued growth.

Shifting the product’s identity away from solely being a resume builder required both the addition of new features and products, as well as comprehensive redesigns of key flows like onboarding. We reimagined how personality could be more than an afterthought in the job seeking journey, making it a key aspect of career decisions.

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Craft

Crafting a personality-first, data-driven experience

At Koi Studios, craft means more than aesthetics—it’s about purposeful design rooted in clear principles. For myTrudy, we put personality front and center, ensuring it shone through every feature and touchpoint. Our work was guided by rigorous data and user research, using testing and analytics to refine how AI-driven insights were communicated clearly and transparently. This built user trust and highlighted the true value of personalized career guidance.

We also infused moments of delight throughout the experience. Thoughtful microanimations, bold colors, and gamified interactions—like the career paths reel and interactive personality results—helped make job seeking engaging and less tedious. Behind the scenes, our scalable design system ensured consistency and speed as the platform grew, crafting an experience built to evolve alongside its users.