FOUNDERS
Anyi
Andrea
&
Sun
Nguyen
An image of Anyi Sun and Andrea Nguyen standing in front of a white wall.
Our mission is to design products that make the world a bit easier to live in.
MEET KOI
Andrea and Anyi, both lead product designers, have established their careers on opposite coasts in Los Angeles and New York. With a track record of delivering exceptional results, they have honed their skills while working for industry leaders like Ticketmaster, Deloitte, Foursquare, MLB, and WM.

In 2022, Koi was born out of necessity — the passion to employ design for the betterment of society, the desire to control how we work and who we work with, and the drive to advance design thinking in organizations that have yet to embrace it.

We offer the best of both worlds as a design studio with deep expertise, while seamlessly integrating with your team just like in-house designers. Our clients partner with us for our exceptional skill in crafting lovable products.  They stay with us because we listen to their needs and personalize our approach to solve for their unique challenges.
Champion ethical partnerships.
We love to work on products that have a positive impact on the world.
Challenge the conventional norms.
We don't just accept the way that things have always been done. We're naturally curious, open-minded, and forward-thinking.
Raise the bar for excellence in design.
We hold ourselves to the highest standards and firmly believe that the details matter.
Collaborate egolessly.
We believe that the best ideas can come from anyone, and prioritize our common goal over individual recognition.
Empathy and compassion at our core.
We value kind and respectful relationships with our partners over all else.
OUR VALUES